Users will soon have a fresh option that enables them to reduce the quantity of AI-made content appearing in their feeds. This initiative comes as the platform announced that it now features more than 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a full-scale release. This development coincides with a surge in AI-generated material, spurred by emerging content generation software.
The Broader AI Trend
Studies have shown that almost 10% of the fastest-growing content creators on a popular video site primarily display clips produced artificially. A considerable share of this content is classified as low-quality AI content, a label for substandard, bulk-generated content that is typically nonsensical or dreamlike.
“We know from our community that many people like content created using AI tools, ranging from digital art to science explainers, and we intend to give people the power to see more or less of that, according to their own choices,” said a company executive.
Volume and Proportions
The platform announced that there are presently 1.3bn videos on its app tagged as artificially created. Overall, in excess of 100 million videos are uploaded to the service each day, making AI-generated material a relatively small percentage of its overall inventory.
How to Adjust Settings
Members will be capable of reduce or increase the level of artificial media they watch by opening the content preference setting in the application and choosing “AI-generated content”. Other topics that are already be adjusted under the setting include politics, fashion, cosmetics, and dance.
AI Disclosure Rules
Its rules mandate users to tag “realistic” AI-generated content, and it bans dangerous fake videos of celebrities or crisis events. Any authentic-looking AI-generated clip that is without a tag can be deleted under its community policies.
In addition, the platform will from now on add an AI-generated watermark to content created with its proprietary AI systems, or detected by an industry-wide initiative for identifying content made by AI. This action is intended to deter users from trying to bypass the disclosure requirement.
Responsible AI Funding
TikTok is additionally introducing a $2m AI literacy fund for professionals and organizations to produce educational content about responsible artificial intelligence. This program will assist charitable organizations specializing in teaching computer science.
Content Safety Approach
The platform has justified its safety measures, during controversy over intentions to make redundant numerous content moderators in the UK. The company is planning to cut a significant number of roles in its trust and safety team in London, with worker representatives and internet security professionals expressing worry that humans are being replaced by AI moderation.
A company official stated that staff-based oversight would continue to be important, but artificial intelligence can shield workers by eliminating the most distressing content before it has to be seen by staff. TikTok reported a 76% decrease in shocking and graphic content seen by human moderators over the last 12 months due to the use of its AI tools.
“We think that it’s essential to combine humans and technology to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s very important to minimize viewing of unsafe media as swiftly, which is the area in which a lot of the machine support is making a difference work at speed.”
